Leo Rosten says that the Yiddish word "משפּחה" is correctly pronounced "mish-paw-k-heh," and rhymes with “fish locheh” (what the hell is "locheh?"), but I've heard other pronunciations. It gets transliterated into English as:
- ...or a handful of other variations. Since Yiddish is written in Hebrew characters, any writing of Yiddish words with a Latin alphabet are transliterations.
The Yiddish word is from Hebrew, literally meaning "family," and it can be used that way- but it can also mean more. It can mean extended family, clan, or lineage.
It seems that in the 1960s, Chase Manhattan bank had a well-known advertising slogan, "You have a friend at Chase Manhattan." Rosten claims that at a bank next to a Chase Manhattan branch, a sign appeared:
"— but here you have mishpokhe!"